# Field Sales Series \| Episode 2: Your CRM as a Growth Engine

May 2, 2025

Your CRM as a Growth Engine \| Krystal Perdue from American Credit Acceptance from Map My Customers on Vimeo

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**Webinar Summary:** This webinar explores how American Credit Acceptance has improved efficiency in its field sales operations, featuring insights from Field Sales Leader Krystal Perdue and Michelle Irving, SVP of Customer Experience at Map My Customers. The discussion delves into the challenges of implementing CRM software, particularly the resistance from field sales reps due to limited time and varying levels of technical comfort. By rolling out Map My Customers across its field sales team, American Credit Acceptance has streamlined processes, allowing reps to focus more on selling and less on administrative tasks. Krystal shares strategies for overcoming structural hurdles when integrating a new tool and demonstrates how showcasing its benefits can drive adoption across the organization.

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